Alter Ego Italy TF Brown Ash (Choose Your Color) Shade:7/71 Blonde Brown Ash Deeply reconstructs the internal bonds

Deeply reconstructs the internal bonds of hair (94%)

Easy to use

Loaded with exotic ingredients that infuse the hair with nourishing vitamins

A professional quality

Alter Ego Italy TF Brown Ash (Choose Your Color) Shade:7/71 Blonde Brown Ash Deeply reconstructs the internal bondsAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.